Forum Brands Ecommerce Sourcing Platform announced today that The company received $100 million in funding from TriplePoint Capital.The financing comes just two months after the startup raised $27 million in a funding round led by Norwest Venture Partners.
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Brenton Howland, Ruben Amar and Alex Kopco founded Forum Brands in New York in the summer of 2020 amid the COVID-19 pandemic.We are buying what we think is a high-growth A+ ecommerce business that outsells Amazon and are looking to build a portfolio of category-leading standalone businesses
Howland told me at the time. Company's last addition “The source of inspiration for us has been to witness the fundamental transformation of consumer goods and services for what we think will continue in the coming decades and decades. Accelerate the digital transformation.
Since we covered the company in June, Forum Brands said it has acquired several new brands, including pet product seller Bonza and baby-focused brand Simka Rose, which specializes in eco-friendly products. Simka is sold in the US and EU. And it's an example of how the Forum is expanding all over the world.