Music industry turns to livestreaming to boost revenue

Caroline Burgess-Pike is เกมสล็อต a huge music festival fan. She normally attends two a year, including the granddaddy of them all, Glastonbury.

This year the PR director from Kent signed up for the Glastonbury Live event.

She says livestreams are a fantastic way to fill the gap when in-person live events are cancelled.

"They are great for families who might struggle to attend a festival with young children in tow."

During the Covid pandemic, she says livestreams have been "important to help support the live music and event industry at such a difficult time".

It was back in March 2020 that the UK's first Covid lockdown was announced.

Before all the restrictions came into effect, Sam Divine DJed at the Defected Virtual Festival which took place in a London megaclub - without an audience.

"Finding yourself alone in the Ministry of Sound with no-one apart from the tech guys, lighting guys and some dancers, was very weird. But there was something magical about it, too.

"I was going to be playing to thousands of people who should have been on the dance floor but instead were in their living rooms," the Ibiza-favourite says.

Just days after the event, the lockdown meant Sam found herself DJing in her living room. She experimented with different streaming platforms and chose one called Twitch, which allowed some interaction with fans.