It didn't take long for YouTube to claim another step forward for its music service. Although the importance of the service is unclear, the Google-owned brand said it had amassed a combined 50 million YouTube Premium and Music subscribers about a year and a half after hitting 20 million.
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It's also a music subscription service. at It's "fastest growing," according to YouTube's head of music, Lyor Cohen.Some markets are stronger than others, and Cohen hailed "impressive growth" in Brazil, India, Japan, Russia and South Korea. He did not give numbers for those countries or the United States.
That figure continues to make YouTube smaller than Spotify, which claims to have 165 million Premium subscribers as of June 2021. Apple hasn't disclosed its Music membership numbers since June 2019, when it had 60 million, while Amazon most recently had 55 Music customers.